Public Relations & Digital Media
Media-savvy public relations intern bringing a proven track record of managing social media and branding for diverse industries. Excellent leadership skills with strong intuition and sound judgement. Skilled in content creation, event coordination, and media relations. Commended for intense focus and work ethic with an aptitude for developing and implementing highly successful PR campaigns. Persuasive, dynamic and decisive professional.
BRAND MANAGEMENT
COMMUNICATIONS (EXTERNAL & INTERNAL)
EVENT PLANNING
SOCIAL MEDIA & MEDIA RELATIONS STRATEGY
Work
Experience
May 2022 - Sept. 2022
Corporate Communications Intern | Maple Leaf Sports & Entertainment
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Provided daily media monitoring reports for all MLSE brands to capture coverage and proactively review the media landscape.
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Assisted in the planning and execution of public relations events and press conferences.
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Assisted on communications initiatives for Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Toronto Marlies and Raptors 905.
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Researched and built media and influencer lists for partnership opportunities.
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Drafted media and influencer pitches for upcoming public relations campaigns.
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Developed and maintained influencer content trackers to analyze engagement and impressions.
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Compiled coverage reports and ongoing result reports for media and influencer initiatives to gain insight into campaign and partnership success.
Oct. 2019 - Nov. 2021
Communications Coordinator | Natalie Kuchava Property Group
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Created and published online content on Natalie Kuchava Property Group’s blog, website, and social media platforms which increased customer reach by 37%.
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Managed brand remarketing campaigns which increased brand awareness, visitor conversions, and revenue by 12%.
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Drafted press releases in local publications, speeches, and team meeting presentations.
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Designed marketing material: brochures, postcards, flyers and monthly newsletters to improve sales.
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Assisted and planned open houses and industry events.
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Evaluated social media campaigns by monitoring, measuring and reporting the number of likes, comments, shares and tone.
Dec. 2018 - Oct. 2019
VIP Guest Services & Social Media Coordinator | Lavelle
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Managed guest arrivals, including processing payments, noting requests, and issuing seating schedules.
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Collaborated with senior managers, servers, and security to resolve requests and issues efficiently.
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Responded to telephone and in-person requests for information, entered reservations, and handled customer requests in a timely manner.
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Created and published hourly Instagram posts and stories which increased viewer engagement by 24%.
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Improved customer service ratings by 8% since taking the position through implementation of an efficient reservation system and social media posting schedules.
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Coordinated and planned venue release parties, music video shoots, product launches, birthday parties, engagement parties, Caribana events, TIFF events and seasonal events (Halloween & New Year’s Eve)
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Scheduled celebrities and influencers for in-house event appearances, which increased attendance by 47%.
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Clients included: Toronto Raptors (Danny Green & Fred VanVleet), Toronto Blue Jays (José Bautista & Marcus Stroman), Daniel Radcliffe, Yung Tory, Tory Lanez, Director X, Chubbs, Vichy Laboratories, Grey Goose.
Education
2019 - 2023
Humber College | Bachelor of Public Relations
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GPA: 4.0; Dean's List for all semesters
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Volunteer, Humber Public Relations Committee (2019)
2020
Glam Observer | How to Break into the Fashion Industry
Skills
& Languages
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Written and Verbal Communication
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Research Organization
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Social Media
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Meltwater
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CisionPoint
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Media Rating Points (MRP)
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Microsoft Office
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Google Suite
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Time Management
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Creative Thinking
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Detail-oriented
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Search Engine Optimization
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Photography
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​Languages: English (fluent), Georgian (fluent), Russian (conversational), French (beginner)