Media Relations

This was an individual class assignment to pitch a story idea to the media in order to generate some positive news coverage for Fenty Beauty. 

This was part of a news conference assignment. In a group of three, we imagined a newsworthy event that needed to be announced to the public.

The news release was my part of the media materials for the news conference.

This was an individual class assignment to write a news release and a media alert using all relevant information about a fictional scenario provided by the professor. 

This was a class assignment done in pairs to write a news release for Colleges Ontario based on our findings in one of the organization's reports.

This was an individual class assignment to write a news release for the College Student Alliance in response to the organization's budget submission.

In Fall 2020, I worked with three other students to produce a media kit using a newsworthy concept. The premise was to promote a new product/service that two companies were creating by merging the brands together. My group decided to merge Tim Hortons and OVO Charity (fictional scenario). 

The media kit includes a news release, a social media news release, a backgrounder, and a photo.